1. Better Vision For Better Living Pt II

    Vintage ad American Optical 1958
    vintage 1950s  ad illustration little girl wearing glasses

    Better Vision for Better Living- Celebrating 125 years of Research Vintage ad American Optical Company 1958

    The eyes have it- “Better Vision for Better Living” seems to be my mantra for this summer.

    The Road to Health vintage schoolbook  illustrations children reading 1950s

    Vintage school book illustrations from “My First Health Book: The Road to Health” 1951 Laidlaw Brothers Inc.

    Despite the fact I diligently heeded my mothers admonitionsto sit up…

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  2. Remembering Lauren Bacall

    Lauren Bacall
    1944 Betty Coed and betty bacall

    A Tale of two Betty’s (L) My co-ed Mother Betty 1944 (R) Betty Bacall studio shots 1944

    It was 1944. It was wartime.

    The patriotism was so thick you could cut it with a knife. A rotund-and darn proud of it- Kate Smith was belting out “God Bless America” causing a lump to form in all our throats while a skinny kid from Jersey named Frank Sinatra was causing mass hysteria with millions from the…

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  3. Road Trips and Rest Stops

    vintage illustration couple in car
    vintage illustration vacationers traveling in car

    Pack up and Go!

    Summer road trips have long been an American staple.

    Joining the millions of other mid-century family’s, my own suburban family took to the road in search of summertime family fun.

    Want to beat the heat…it was easy to cool off by car. Roll down the windows and take the swelter out of summer!

    Summer Vacation vintage image 1950s family in car at gas station

    Vintage Texaco Ad 1958

    Loading the family in our Plymouth Savoy – the car…

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  4. The Beat of the Suburbs

    vintage picture vintage woman in chefs hat
    vintage suburbs split level couple barbecue

    For some, the suburbs were a splendid split level paradise

    The suburbs of postwar Long Island silently simmered in a preordained sameness, no more so than in the summer.

    Summer days were metered out in predictable beats.

    Smoky backyard barbecues were a ho-hum summer staple of mid-century suburban life, but our annual king-sized barbecue for my mother’s birthday had a rhythm and tempo of its own.

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  5. The Missisles and Sandcastles of Summer

    vintage illustration at the beach 1950s

    Summer Missiles and Sand

    As eye brows are raised as Russia tests a new ground launched cruise missile, my thoughts drifted to those pre-test treaty times when the sight of a truck toting  a missile was just part of Cold war summer fun.

    Summer beach traffic during the Cold War had its own special flare.

    The huge-wrap around picture window in the rear of my Grandmothers Cadillac  offered unexcelled visibility to see and…

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  6. When Good Humor Ruled the Suburbs

    Vintage boy eating Ice Cream
    illustration happy children running

    You Scream, I Scream, We All Scream For Ice Cream!

    Growing up in mid-century Long Island, no  sound was more welcome than the suburban siren call of summer – the seductive jingling  bells of the Good Humor truck.

    Normally at the first ring of that irresistible ding-a-ling-ling, slippery tots would jump out of vinyl sided pools, Stan Muesial baseball mitts were tossed unceremoniously to the…

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  7. The Best Bedroom Secret

    Vintage ad Englander Mattress
    retro husband and wife in bedroom

    “Got The Right Man? Then Keep Him Right With the Right Kind of Mattress!” Vintage ad Englander Mattress 1946

    It’s no secret that the key to a good marriage lies in the bedroom.

    But for the young inexperienced mid-century wife who had no one to discuss such intimate marriage details with, where was she to turn?

    Was the Honeymoon Over? happy 1940s husband and wifeover coffee

    Vintage Ad Englander Mattress 1945 “Better Rest Makes Better…

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  8. An Atomic Fairy Tale

    Atomic Attack Survival Fairy Tale cinderella and her prince

    Atomic Fairy Tale

    1950 was Cinderella’s year.

    My mother Betty knew it was an omen. After 6 long years of waiting, Disney’s much anticipated movie, Cinderella was finally opening and now Betty Joseph’s days of waiting were over too- she was getting married.

    Her prince had come! Albeit her prince, my future father Marvin, hailed from the less than regal Astoria Queens.

    And it seemed to be no…

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  9. Picture You With Yogi Berra

    illustration Yogi Berra 1963
    vintage ad Yogi Berra 1963

    Be the first in your neighborhood to start a collection- you can have your picture with your choice of 200 players!  Vintage ad 1963

    What mid-century boy wouldn’t love having his photo hanging in an all-star’s locker?

    “Kids! Get your photo with your favorite Big League Star” grinning Yankees catcher Yogi Berra beckons in this 1963 ad. “Imagine a photo of your favorite Big League star hanging…

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  10. No Time to Tan

    vintage self tanner
    Vintage ad Elizabeth Arden Velva Leg Film

    Vintage ad Elizabeth Arden Velva Leg Film

    Long before self tanners, and micro mist airbrush tanning sprays flooded the market, a retro a gal need only apply a good film of bronzer to give herself show girl legs.

    Learn how tan-in-a-bottle might have helped a pale-face gal face the summer.

    In the summer of 1944, Doris had a big date with a dreamy Staff Sergeant and she was desperate.

    Gentlemen may…

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